秒速飞艇

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嘉賓大學吳婷: 智慧大交換時代開啟 | WIN全球管理者論壇

秒速飞艇2020nian4yue20rishijiabindaxuesizhousuideshengri,weileyingjiezijiyushidaidexindezhengcheng,jiabindaxuezaixianshangjubanleshoujie「win・quanqiuguanlizheluntan」。benciluntanyaoqingdaoshiduoweiquanqiuzhimingqiyechuangshiren、guanlizhe、shangxueyuanjiaoshou,conglingdaoli、zuzhili、yingyunli、pinpaili、chuangxinli、shuzililiugecengmian,fenxiangleshiyongdejianjie。

jiabindaxuechuangbanrenwutingfabiaolejingcaiyanjiang。tarenweichuangyezheshidaiyiqu,guanlizheshidaiyilai。xinshidaiyousigetezhi,miaosufeitingmenbixuguanzhu。tongshi,tayegeichulesangeyingjiexinshidaidezhuzhang。

以下為演講實錄:

geweimiaosufeitingdelaoshihezhiyou,geweijiabindaxuedexiaoyou,laiziquanqiudeguanlizhemen,dajiaxiawuhao。miaosufeitingshijiabindaxuedechuangbanrenwuting。jintianshijiabindaxuesizhousuideshengri,zhegeshengrisuozaideshiqibutongyiwang,miaosufeitingmenxuanzeyixianshangluntandefangshihedajiamiaosufeiting,suiranbunengmianduimian,danhudongshigengfangbiande。xiangxinjintianmeiyiweijiabindeshoukefenxiang,dounengrangzhengzaiguankanzhibodeniyousuoshouhuo。rangmiaosufeitingmenyiqi,zaizhegeshuzishijieli,zhengshikaiqijintiandeluntan。

66nianqian,1954nian,bide·delukexieleyibenshu《guanlishijian》,baguanlikaichuangweiyigexueke,bingzhujianyouhoujideguanlidashimenshangshengweiyimenyishu。kaipian,miaosufeitingxiangzhijingsuoyougeiyumiaosufeitingmenyingyangdedashimen。」xiandaiguanlixuezhifu「bidedeluke,「shijiediyiguanlizixundashi」lamu·chalan、「chuangxinguanlizhifu」kelisitansen、「quanqiudingjizhanlvedashi」luolan·beige、「xiandaixingxiaoxuezhifu」feilipu·keteledengdoucongbutongdeweidu,weiguanlixuedefazhandiandingleshenhoudelilunjichu;tongshi,zaibutongdeshiqi,shijieshangyeyongxianchuhenduoyouxiudeguanlishijianjia,biru「jingyingzhisheng「daoshenghefu、」「quanqiudiyiceo」jieke·weierqi、「zhongguozuijuyingxianglishangjielingxiu」renzhengfeideng。

秒速飞艇zhijingjingdian,nengrangmiaosufeitingmengenghaodihuozaidangxia,dongchaweilai。

miaosufeitingmenzhegeshidaideqiyeguanlizheshixingfude。chuleyongyouguowangdedaliangjingdiananlihelilun,gengyouruibukedangdeqiyejiazaipuxieshidaidequanxinjingyingguanlisilu,huanyoudangjindengtayibandeyouxiudexuezhelaidongchahezongjieguilv。miaosufeitingmennengdaizhuqianrendejingyanqingsongwudao,yenengweihourenpushegenghaodelu。suoyizaizuzhizhechangluntandeshihou,miaosufeitingfeichangjidong。miaosufeitingxiang,zhegeshengribupingfan,miaosufeitingmenjinrisuosi,doujiangtuidongshidaijinbu,miaosufeitingmenjinrisuoshu,doujiangchengweizhongyaolishi。

秒速飞艇guoqu10nian,shichuangyehefazhandehuangjin10nian,xiaomi、meituan、kuaishou、jinritoutiao、didizaizhe10nianjianchengli、xingqi,xunsuchengchangweilingrenzhumudemingxinggongsi。zhe10nian,shiwei「chuangyezheshidai」。

2018nianqi,zibenkaishijianjiantuichao,「zibenhandong」chengweiyizhengniandelundiao。2019nian,zhongmeimaoyizhandaxiang,handongmeiyouliqu,chuangyegengjiajiannan。guominlaogongdexiongmaozhibodaobi,luoyonghaodechuizishoujihejianguopinpaizhuanrang,weiboyingyuhongrandaoxia。rerenaonaodetourongziyechengxianchuduanyashixiadie,youshujuxianshi,2019niantouzishijian8215qi,tongbixiajiang34%,touzizongetongbixiajiang21%。

miaosufeitingmenyiweishitaihuijianjiandiehua,miaosufeitingmenxuyaomanmanchangda。meixiangdao2020kainianyichangheitiane,geimiaosufeitingmendailailechonglangshidexili。guojiatongjijuchubuhesuan,yijidugdptongbixiajiangle6.8%,cpitongbixiajiang1.8%。

疫情讓很多公司一夜白頭,也有很多一命嗚呼,當然也有一些幸運兒一夜長大。疫情把人們困在家裡,在線辦公、遠程教育、直播帶貨的地位被捧到高光之下,雲辦公、雲管理、雲營業,變成了秒速飞艇們的生活方式。

今天,幾乎所有的企業都在積極自救,降本增效、關門思考,「活下來」和「想通透」成為秒速飞艇們的日常。你不得不承認,PPT融資、砸錢投廣告、時運滾滾的「創業者時代」已成為歷史,踏踏實實的經營管理成為主旋律。「管理者時代」已來。

yiqingqijian,miaosufeitingdediyigedanxin,bushixianxiajiaoyudexuefeishoubushangle,yinweichizaohuanshiyaozhaoshengkaixuede;ershi,pizhibucun、maojiangyanfu。ruguomiaosufeitingbulijiqubangzhuxiaoyouheqiyejiazuodianxumingdeshiqing,miaosufeitingzijikendingyehuobuhao。suoyi,xiaoyoumenzenmayangle?qiyejiamenxuyaoshenmashishizaizaidebangzhu?miaosufeitingmendechanpinnengmanzushichangxuyaoma?

秒速飞艇miaosufeitingmendiyishijianlianxilesuoyouxiaoyou,banghenduotongxueqianxiandaqiao;miaosufeitingmenshidiyigelianheshidavcpejigougeiqiyetouqiandepingtai,yeshieryuechuzuizaoyipifaqixianshangzhibogongyikechengdezuzhi。miaosufeitingmenmeitiandouzaitaolun,qiyemenxianzaixuyaozenyangdekecheng,miaosufeitingmensishirentuanduidoupuzailexianshangshipinanlichanpindekaifa,gengyeyijiridiyanfachule50jidetingjieanlibaodian,xiwangzhijietishengguanlizhemendeshicaojineng,jijiyoujiaofu,yonghumeiyifenzhongdoubuhuixudu。

zhunshideliechebuhuiqianjiushanshanlaichidelvke,shidaidejulunbuhuidengdaixudunianhuadelangzi。zheqijianmiaosufeitingyezaibuduansikao,ruo「guanlizheshidai」yilai,neimatabutongwuyiwangdetezhishishenma?miaosufeitingmenyougairuhequyongbaobianhua?

從「股東至上」到「用戶至上」

管理者時代的第一個特徵是: 從「股東至上」到「用戶至上」。

buzhinishifouwenguoziji,miaosufeitingmendegongsidaodiweishuideliyiercunzai?

秒速飞艇huisugongsizhidudelishi,1917nian,mixigenzhougaodengfayuanjiuzaiyigeanjianshoulishitichu「yigeshangyegongsisheliheyunxingdezhuyaomudeshiweigudongchuangzaolirun。」suihou,gudongliyizuidahua,beimeiguogezhoufayuansuopubianjieshou,chengweimeiguogongsideyigejichufaze。

1970nian,zhumingjingjixuejia mierdun·fulideman zai《niuyueshibao》fabiaowenzhangzhichu,zaisiyouchanquanheziyoushichangtixizhong,qiyezhiyouyizhongshehuizeren,neijiushiliyongqiziyuan,jinkenengduodiweigudongzhuanqulirun。

cengjingyougegushishuo,ibmdeceosaimouer chengnuoyi700yimeiyuanhuikuigudong,danyiminggudongrengranbiaoshibumanzu。saimouergannubuganyan,renqitunshengdiwen: 「neinijuededuoshaocaisuangou?」dangran,gudongliyizhishang,shichuangyezhezaihuangjinshidai,yiqiejinbudeyuandongli。meiyouziben,jiumeiyouchanyedecuishenghexingsheng。

danjintian,shidaiqiaoranzaifashengbianhua。2019nian8yue,meiguoqiyejiashangyeyuanzhuohuiyibrtfabiaoshengming,diyicimingqueba「gudongzhishang」dejiazhiguanxialalianggeweizhi,paizaidisan,yonghuzeyoudisanshangshengdaodiyi。

秒速飞艇qunian,hulianwangjiezuidadexinwen,moguowumayunxuanbuzhengshituixiu,danshitajianxing「kehudiyi,yuangongdier、gudongdisan」dejiazhiguanxiejinle「xinliumoshenjian」,paizailiudajiazhiguanzhishou。

你企業最強大的競爭對手是誰?過去是友商,今天,你的競爭對手是「瞬息萬變的顧客需求」。秒速飞艇誰能捕捉需求,誰就是贏家;誰反應遲鈍,誰就與時代失之交臂。7-11雖然是古老的品牌,但店裡總能出現最網紅的貨品,因為他們為了準確把握顧客需求,每天都在用「假設驗證」的方法做營運管理。數位化時代來臨之前,他們就已經開始了用戶畫像的描摹。他不成功,誰成功呢?

秒速飞艇從「資本為王」到「現金為王」

管理者時代第二個特徵是,秒速飞艇們正在從「資本為王」的時代,邁入「現金為王」的時代。上一個10年,「資本」和「流量」是時代最大的標籤,而今天,「自由現金流」和氧氣一樣珍貴。

秒速飞艇zheyidian,miaosufeitingxiangxinzhuweiqiyejiaganchujishen。

上一個十年里,創業公司以流量算估值、以估值排座次。太多超級賽道在湧現,大文娛、自媒體、共享經濟、ARVR、人工智慧、區塊鏈……。

duoshaogongsizaishidaidejuguangdengxia,chuchuang、chengchang、chengweixingyejutou;youyouduoshaogongsizai「shaoqian」dazhanzhongsiwufeiming。

一場疫情,指數級加速了燒錢公司的死亡率,資本的大規模實驗,結束了。秒速飞艇颶風之下,每個人都危若累卵,這個春天,成為時代的分水嶺。巴菲特曾說過: 「現金是氧氣,99%的時間你不會注意它,直到它沒有了。」

jintianlingchen,miaosufeitingzaipengyouquanligankaigongsisizhousui: huanguoqudexintaimiaosufeitinghuibumanzu,dousinianlefazhanbugoukuaia;jintianmiaosufeitingkaishijuede,haohaodihuolesinianzhenbucuoa。

秒速飞艇zhebushimiaosufeitingjiangdileduizijideyuqi,ershimiaosufeitingzaigengjialixingdikandaishangyedebenzhi: tatashishizuochuniduyiwuerdejiazhi,yongjiazhihuanpiaozi,yongpiaozixuming,zheliantiaocaishiwangzha。

從「品效生存」到「IP化生存」

guanlizheshidaidisangetezhi,qiyezhengzhujiancong「pinxiaoshengcun」xiang「iphuashengcun」guodu。

guoqu,bansuizhuyidonghulianwangliulianghongli,qiyeyibianzhuizhuzhupinpaiyingxianglidedazao,yibianqiwangzhuxiaoguodezhuanhua,yibianshichangxiaodepinpaiyingxiangli,yibianshikuaisudexiaoshouzhuanhua,queyibuke,wushipinxiaoheyidechuxian,chengweilishidebiranguilv。

jiandanhuiguyixia,2013nian,weiboweixinpuji,miaosufeitingmenzuo「bianpinghuachuanbo」;2014nian,liulianghonglibaofa,miaosufeitingmenzuo「bingduchuanbo」;2015nian,miaosufeitingmenshuo「neirongxingxiao」;2017nian,miaosufeitingmenti「tiyanxingxiao「erqunian2019,zuiredecishi「siyuliuliang」。

秒速飞艇juduodetoufangtuiguang,juedezaqianbutie,chengweidailaipinpaihexiaoguoshuangfengshoudeweierchulu。

zaijingyingguanlizheshidaili,zaqianbuxianshi。danmiaosufeitingmenyiranyoubanfayongzuishaodeyusuanqiaodongzuidadeyingxiangliyuzhuanhua,zhegezhidianjiushiip。iphuashengcun,jiangchengweisuoyouqiyedebixiuke。jiwuci,jiabindaxueyeshiyongbaobianhua,kaifachuleiphuashengcunxunlianying,yuanzhudajiayibeizhili,yong10wankuaiqianxuefei,zhuanchuzhishao300wandepinpaiyuyingyunfeiyong。

秒速飞艇qiyejianxingiphuashengcun,yiweizhuyiqiegongsijieneironggongsi,yiqiechudajierengezhuanhua,yiweizhupinpaiyoujingshenxiangzhibianchengxinggefuyu。zuizhong,qiyechengweiyonghudejingshenyuwuzhishuangzhongzhuiqiu,yonghuconggoumaicongxuyaobianweizhuiqiusuoai。

秒速飞艇從「公司業務大而全」到「最強產品小而精」

管理者時代的第4個特徵和變化是,從公司業務大而全,向最強產品小而精的轉變。

zaishangyige10nian,miaosufeitingmenchangchangkandaoyigexianxiang:

秒速飞艇daerbudao。xingyejutouxiangyaoyujingzhengduishoubaochikangheng,jiuyaorangzijiyewuduoyuan,chanpinxianfengfu,buduankuozhang,pinpinshougou,shaoqianbutie。dadaoleshi、haihang、ruixing……henduozhegeshidaideqiye,mobushirucixiangfa。

zaiguanlizhedeshidai,zidanyouxian,qiebixuying,xiaoerjingdezuiqiangchanpin,shimiaosufeitingmenjueshengdefabao。zuiqiangchanpin,nengrangnidegukehaobuyouyusheqijingzhengduishou,xuanzenidechanpin。zheshixiaogongsicaihuicaiqudelinianma?nicuole。

miaosufeitingmenshuzhideyouyiku,chushengzairibenjingjidimideshidai,yikaowumeijialiandejibenkuanxiuxianfuzhuang,dazaoshechipinpinzhi、pingminjiage,shizhongbaochigaosufazhan20duonian,chengweixiangyuquanqiudezhimingpinpai。

秒速飞艇renrendouzhidaopinguocengyiduxianrudigu,qiaobusihuiguihoudediyijianshi,jiushikandiaole90%dechanpinxian。dangshi,qiaobusizaichanpinhuishangtingwandajiadetaolun,naqijihaobi,zoudaobaibanqianmian,hualeyihengyishuliangdaoxian,huachusigexiangxian,tazaihengxiangshangxiechu「taishi」he「bianxie」,zaizongxiangshangxiechu「xiaofeiji」he「zhuanyeji」,ranhoutashuo「suiranmiaosufeitingmenshiyigeyiwanmingchuseyuangongdeweidagongsi,danruguomiaosufeitingmenjingliguowufensan,shizuobuchuhaochanpinde。pinguodegongzuo,jiushizuosigeweidadehaochanpin,zhelimianyigexiangxianyige。」dangshiquanchangyaquewusheng,zaihoulaidegushimiaosufeitingmendajiajiudouzhidaole。

zhanzaixinshidaideqidianshang,miaosufeitingmenbufangwenwenziji,miaosufeitingshifounengdazaodechulaiyikuanxiaoerjingdezuiqiangchanpinni?ruguoweibi,neiqingnuli。

yishangjiushimiaosufeitingdesikao,zaixindejingyingguanlizheshidaidesigetezhihezhuanbian。conggudongzhishangbianweiyonghuzhishang,congzibenweiwangbianweixianjinweiwang,congpinxiaoshengcunbianweiiphuashengcun,conggongsiyewudaerquandaozuiqiangchanpinxiaoerjing。zhesigetezhixia,miaosufeitingyousangezhuzhanggeidaodajia。

第一個主張,生存即是正義,應變能力是生存的不二法門。

zaiweilaihenchangdeshijianli,shengcunjiushizhengyi。yiqingdailaideyingxiangbuzhishiduanqidexianjinliuwenti,genghuijiajuvcxingyedexipai,qiangzheyueqiang,ruozhetaotai。

jiabinpairibenkechengzhong,suoniqianrendongshichangchujingshenzhigaosumiaosufeiting,「miaosufeitingzai1994nianganshoudaolemeiguohulianwangdefazhan,jiugensuonineibudabaogaoshuo,ruguosuonibujinxingbianhuadehua,gongsikenengjiubuxingle。hulianwangshiluodaodiqiudeyikejudadeyunshi,yunshidiaoluoxialai,konglongmiejue,ranhouxindeburudongwutongzhishijie。」

yunshiyehao,heitianeyeba,miaosufeitingmenbuzhidaomingtianzadaomiaosufeitingmentoushangdeshishenma,zuoweiqiyeguanlizhe,yingbian、qiubian、chulifuzazhuangkuangdenengli,shimiaosufeitingmenjingyingguanlizhezuizhongyaode「jichujingzhengli」,meiyouzhiyi。

秒速飞艇bidedelukeshuo: jingyingzheyaoshikejianshizijidejingyingjiashe,youmeiyousuizhuhuanjingdegaibianerdong。sushimin《miaosufeitingdejingyanyujiaoxun》zuiyouxiudegaoguanbushitianshengde,ershihoutianmolidejieguo。tamenhaoxuebujuan,yongwuzhijing。yaoshanwuyanjiunishenghuozhongqudejudachenggongderenhezuzhi,tamennenggoutigongguanwuruhezaixianshishijiehuodechenggongdejiaocheng,keyibangzhunijinxingzimiaosufeitingtisheng。

yiqingqijianmiaosufeitingbajiabindaxuedeshiminggaiwei「bangzhuqiyeduguonanguan「,jintian,miaosufeitingmenyaobangzhuqiyetigaoshengcunnengli。miaosufeitingmenduyiwuerdefangfa,jiushisouguagezhongchenggongdeshibaideanli,jiaofugezhongyouyongdefangfa,geichujingdiandemoxinglilun。

第二個主張,秒速飞艇看到,智慧大交換的紀元正式開啟,秒速飞艇們要珍惜這個時代的能量。

秒速飞艇shuzijishudefazhan,rangyiqiedexunxijiaohuanchengweixisongpingchang;yiqingdedaolai,daobimiaosufeitingmenzaixianshangqiushengqiuxue。wulunshik12jiaoyuhuanshiqiyebangong,wulunshishangxueyuanshoukehuanshixiaoshipinyuzhibodechuanbo,daliangdeyunmiaosufeitingzaishangyan,daliangdezhihuideshuruheshuchuzaifasheng。

秒速飞艇zaozai15nianqianmiaosufeitingdebokezhenjiangjudefengmianjiuxiexiale: quanshijiedouzaizhibo;jintianbokemeiyoule,miaosufeitinggengxinyicengdeganshoushi: renrendoushiyisuoxuexiao,renrenyoudoushistay hungry stay foolishdexuesheng。zheyangdeqingxingyidankaishi,jiubuhuitingxia。yinweixianshangdezhihuijiaohuanxiaolvtaigaole,miaosufeitingmenyougengduodeshijianhexuanze,rangmiaosufeitingmenderenshengbiandegenghao。

秒速飞艇jiwuzhezhongqushi,xindeshangyemoshihuibeicuisheng,yeyoudaliangtongzhihuadeqiyehuibeitaotai。

第三個主張,也是警醒,在管理者時代,秒速飞艇們每個個體、組織,都需要隨時隨地進行自秒速飞艇的價值審視。

miaosufeitingmenyaoshenshiqiyedeshangyemoshi,yiqingbaqiyedewentiquanfangweidebaolugeilemiaosufeitingmen,ruhezhengshiwenti、pofuchenzhou?

秒速飞艇miaosufeitingmenyaoshenshiqiyedexianjinliuguanli,qiyedexianjinchubeigoubugou?youmeiyouzugougaodeshengchanxiaolv?youmeiyouzuidachengdujiangbenzengxiao?

miaosufeitingmenyaoshenshiqiyedehexinziyuanhenengli,youmeiyoulichuyikong?miaosufeitingmenyaobayouxiandezidandadaohechu?

秒速飞艇sugeladicengshuoguo: weijingshenshiderenshengshibuzhideguode。

jintianshijiabindaxuesisuishengri,zhelianggeyuemiaosufeitingyegaomidudizimiaosufeitingshenshizhu。miaosufeitingmenyesuishidiaozhengzuzhi、zuidachengdugenjuyonghudexuyaozuochanpin,miaosufeitingmenyeyouhenduojinbudekongjian。miaosufeitingmenfaqiquanqiuguanlizheluntan,yi「ying「weiguanjianci,bashijianjiahexueshudaniuqingdaoyiqijiaohuanzhihui,jiushiqiwangyushidaitongpin,bangmeiyigenimenchengweigenghaodeziji。yeshibangzhujiabinzijichengjiugenghaodeziji。

感謝本次論壇特約合作夥伴【首汽約車】和【辣莊】的大力支持。

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